This project was a collaboration between Tularosa Boots, a high-end women’s western boot brand founded by Leslie Zaragoza, and Mercedes-Benz of El Paso. Leslie reached out through my role as Marketing Director at Mercedes-Benz of El Paso to help create a campaign that would generate buzz around her new luxury boot line by pairing it with an equally premium brand.

I served as the Creative Director, bringing together Tularosa Boots, Mercedes-Benz, and the vision of Alejandro Prieto, a renowned photographer known for his ethereal, expressive, and artful approach to storytelling. His ability to blend luxury with raw, artistic emotion made him the perfect choice for this collaboration. Check out more of his work on Instagram: @alejandro.prieto.vivar.

While I didn’t take or edit the photos myself, I worked to shape the creative vision, ensuring the final product reflected the elegance, authenticity, and artistry of both Tularosa Boots and Mercedes-Benz of El Paso. From concept to execution, my role was to align the right people and ideas to craft a campaign that felt elevated and impactful.