Daebak Racing was a passion project I worked on with one of my best friends, Hector, a standout racer who dominates his division in the ASR (Arroyo Seco Raceway) Super Lap League with his Nismo 350Z. Hector approached me to help bring his vision of starting his own racing team to life, and together, we worked on crafting a brand identity that matched his drive and competitive spirit.

The creative process was still incredibly rewarding even though the team didn’t fully come to fruition—since Hector eventually joined an established racing team. I developed a complete brand guide that included multiple logo variations, a racing badge, a custom racing flag design, and merch mockups. Every design choice was made to reflect the energy and precision of competitive racing while highlighting Hector’s personal style.

This project was all about turning an idea into something tangible and meaningful—bringing a racer’s vision to life through bold, dynamic design.