As a partial owner of the Rose Event Center, an event venue in El Paso, Texas, I’ve played a key role in developing the space’s visual identity and brand presence from the ground up. Our venue hosts a variety of events, including quinceañeras, weddings, corporate gatherings, and public events that bring the community together.

Beyond ownership, I manage the center’s entire creative direction—from designing the logo and crafting custom menus for each event to producing all of our promotional materials, including flyers, social media content, and other marketing assets. I also handle our social media presence, growing our following and driving bookings by showcasing the unique experiences we offer.

In addition to branding and marketing, I design the DMX lighting setups for events, creating dynamic light shows that elevate the atmosphere and enhance each event’s energy and mood.

At Rose Event Center, my focus is on creating a cohesive, high-quality experience that goes beyond visuals—making sure every event feels as unforgettable as the moments it hosts.