Hola Bonita Esthetics is a local esthetic salon specializing in facials and skin health treatments, offering a space where beauty and self-care meet culture. When Aelyn, the owner, reached out for a complete rebrand, she wanted something that felt warm, inviting, and deeply inspired by Mexican artistry all while maintaining a sense of playfulness and femininity.

I created a full branding kit, including a logo, color palette, typography, and visual elements, designed to feel both organic and bold. The mix of earthy greens, warm reds, soft pinks, and sun-inspired details reflects natural beauty and traditional Mexican motifs, while the friendly smiley face adds a welcoming, personal touch.

The end result is a fresh, cohesive brand identity that feels both authentic and recognizable, giving Hola Bonita Esthetics a strong visual foundation to grow.