The Hoy Family Auto L4 Grand Slam was a tennis tournament held at the El Paso Swim & Tennis Club, with Hoy Family Auto as the title sponsor. I was brought in to design custom merch and promotional materials that felt less like typical event swag and more like something people would actually want to wear beyond the tournament.

The final tournament shirts featured bold, vintage-inspired designs printed on the back of off-white tees, with the tournament’s logo placed on the chest over the heart. The goal was to create something that felt stylish and timeless, and the plan worked people have been spotted wearing their shirts casually in public, not just on the courts.

Beyond the shirts, I also designed a tote bag, flyers for the event, and social media content to help promote the tournament. This project was all about blending sports, style, and branding into something that felt elevated yet approachable giving the event a strong visual identity that extended beyond the weekend of competition.